Michele Kunken, Michele
Kunken

Turned back-to-school chaos into an ownable snacking occasion for Chomps.

Reinvented Chomps from a CrossFit staple into a mass-appeal snacking brand with a bold positioning and identity. Named fastest growing food company in the U.S.

Took a category ruled by scent and ingredient claims and made it about the thing beauty actually is: personal, unglamorous, daily. Led to a 366%+ lift in brand awareness.

Launched grocery pick up on the Super Bowl with an epic crossover of film and television cars. The film received 20 million views in 24 hours, 700 million impressions in a week, and drove 1+ million app downloads in January alone.

Made climate action a no-brainer for everyone in the U.S., even climate deniers. Earned $25M+ in donated media and 4B+ impressions.

Led EarnIn's first national brand campaign, reframing the app as the way to live life in real time, not wait for payday.

Launched the EarnIn Card by turning payday on its head. Exceeded waitlist sign-up goals by 500%.

Used Hollywood's biggest night to support female filmmakers, commissioning original short films from Melissa McCarthy, Dee Rees, and Nancy Meyers. Coverage in TIME, The New York Times, Adweek, AdAge, and Variety.

Used the Oscars to celebrate the real heroes of Hollywood, the crew, to launch Walmart fashion.

Owned effortless skincare by partnering with Paige DeSorbo, the queen of bed rot.

Launched the Ember x (RED) partnership with an animated film inspired by heat mapping and set to a new Tiësto remix of "My City's on Fire."

Created an Investor Day experience for a startup that had grown up. 700+ analysts and reporters left excited about Lyft's future.

Relaunched Monster in a giant, purple, fuzzy way. Awards: Cannes Lions, One Show, Clios, Communication Arts, AICP, AICE.